Imagine that second "really" in italics, please.
In my continuing efforts to totally compromise my own internet privacy, lemme tell you about the new development at work. It seems they are changing the name of the hospital at which I am employed, in order to add MGH to it. I cannot even tell you the amount of eye rolling this has occasioned around here. As part of this stoopid marketing ploy, all the doctors who work here are also being credentialed at MGH. Are the standards for being credentialed at MGH any higher than the ones these physicians need to meet to be credentialed here already? Why no, no, they are not. But the stoopid, stoopid populace is supposed to be impressed and flock here in droves to see "Mass General" doctors.
Jesus wept. Nothing is exempt from branding these days.
What makes this sad in addition to funny is the obscene amount of money they are now going to spend replacing all the stationary, all the printed materials, and all the signage with the new name and logo. This, of course, after we've all already been told no one's getting a raise in 2010. Well, I'm sure they pay the people who sit around thinking up these idiotic marketing schemes three or four times what they pay me to actually produce revenue for the hospital, raise or no raise, but that, my friends, is how this country operates.
xoxo
2 comments:
Kinda like the Los Angeles Angels of Anaheim...
They paid the folks who came up with "Lowell: Alive. Unique. Inspiring." almost $200,000. Funniest part is how it'll likely just make people respect the original MGH less, rather than the other place more.
The saddest part is that the collective "we" remain responsible for this, just a we remain responsible for the beer ads. Only way to stop it is to look closely at what we're buying, instead of the label the marketing yahoos slapped on it. (But don't tell the big-ticket corporate software buyers just yet, because I've got a bunch more years until my retirement).
Caveat Emptor indeed.
Did anyone think about how confused this will make Boston's already confused cabbies? Or how the rest of us, whilst out at Logan, are going to give directions to MGH to new arrivals who think English as a second language qualifies them to ask for directions in this city? Jeeeez!
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